What does it mean to be ‘Net Zero’? Can this realistically be achieved? And what does the journey look like for those just starting, and for those well on their way? C&IT partnered with Isla in an effort to help event planners gain knowledge, successfully benchmark, observe real-life examples and plan for the future. This four-part mini-series of The C&IT Show took us on a journey that resulted in change both for organisations and the industry as a whole.
Introduction and welcome
Calum Di Lieto, Editor, C&IT Magazine
Part 1: Where to begin?
We will look at the context of the issue at hand and provide viewers with vital knowledge and understanding that will create a foundation for change.
Anna Abdelnoor, Co-Founder & CEO of isla, will provide an overview of the global climate crisis, its impact on the events industry and what it actually means for events to be ‘Net Zero’.
Manuela Cadarso, Head of Projects – UK at Cheerful Twentyfirst, will talk about the agency’s ambitions to become carbon neutral and Net Zero, why it’s important to them and what the first steps should be for those looking to follow suit.
Anna Abdelnoor, Co-Founder & CEO of isla
Part 2: What’s being done?
We will look at the current standards being set by those new and established in the industry as an indication of where viewers should be at present.
Dale Parmenter, Managing Director at DRPG, will reveal how they won the Queen’s Award for Sustainable Development and discuss how to balance business profitability with sustainable practices.
Tim Collett, Managing Director at WRG, will discuss how to get clients, employees and delegates to buy-in to sustainable practices and the need to nurture and grow talent so that they can deliver results.
Liz Zutshi, Managing Director at TTA, will discuss how to adapt processes internally so that business operations are more sustainable, and how to adapt processes externally so that client delivery is too.
Dale Parmenter, Managing Director at DRPG
Tim Collett, Managing Director at WRG
Part 3: Taking action
We will look at a real life example of an event with sustainability at its core and explore tourism’s role in protecting and preserving the planet.
CASE STUDY: World Oceans Day – Talisker Whisky
The Talisker distillery announced a new release in May, its oldest to date, Talisker Single Malt Scotch Whisky 44-Year-Old: Forests of the Deep. Talisker, merged its rich heritage of quality with its close affinity with the ocean, building the product around the brand’s partner in ocean conservation, Parley for the Oceans, and an expedition to one of the world’s largest sea kelp forests near the Cape of Good Hope.
On World Oceans Day, Talisker invited media, influencers, customers, and consumers to discover the kelp sea forest, where for one day only the brand would take guests on an immersive journey exploring the unparalleled beauty of these unknown depths, their fragility and importance.
Grant Dudson, Creative Director at Chorus, talks about how the agency were bought in to create the experience, bringing the rich product and sustainable story to life in central London.
Tourism & Sustainability – Australia
Robin Mack, Executive General Manager – Commercial & Business Events Australia, at Tourism Australia talks about what the country is doing to protect the planet, what tourism boards worldwide can do to make a difference, how they can support incoming event planners and what event planners can do when working with destinations to ensure they are being as sustainable as possible.
Cassidy Knowles, Director of Events & Operations, Chorus
Part 4: What are the next steps?
We will look at the short-term, medium-term and long-term actions for viewers to consider to move themselves and the industry forward – getting one step closer to ‘Net Zero’.
Matt Allen, Managing Director at CrowdComms, will talk about the long-term future of event formats, the carbon considerations that are often overlooked when it comes to virtual and hybrid events and how small choices can make massive changes.
Matt Allen, Managing Director, CrowdComms